Delivering the right message, at the right time, for the right audience
The Kansas City Star backed by McClatchy presents Ad Manager - a culmination of quality
local journalism and targeted reach. In a few simple steps, our self-serve advertising
platform seamlessly connects your business to our audience.
Print ad options to help you reach potential customers and stand out in local markets across the country
Each market in the McClatchy family was selected for its strength and its potential.
The communities we serve are continuously growing, and we’re proud to provide our readers and local businesses the tools they need to grow smarter, every day.
Utilize display ads on our local media sites.
Leverage the power of co-branding with our local mastheads in a trusted environment.
Achieve reach and frequency independent of market size
Ability to tap into a community of interest not limited to local geography
Ability to partner directly with a single publisher
Ads on trusted, local media sites help brands build large-scale awareness with engaged readers.
Drive new leads with search engine marketing
Meet people at the moment they have a need.
Drive qualified leads with conversion-focused ad copy.
The “pay per click” model allows advertisers to pay only when consumers interact with their ads.
Gain market share and capture users looking for the exact products and services you offer.
Reach highly specific audiences using relevant keywords.
Social media
Social media users tend to be engaged because they’ve decided to spend time on the platform of their choice.
55% of consumers say they learn about brands through social, a figure that jumps to 78% for Generation Z and 61% for Millennials. (SproutSocial).
Audience targeting data is robust - through audience their behaviors allows users to engage and share at their convenience.
Effectively reach your audience through a variety of demographic & behavioral targeting options.
Leveraging written content as well as video & display ads will help you connect with the right people.
Our social media options allow you to engage potential customers with targeted ads on Facebook & Instagram.
Drive new leads with targeted email
3rd party email lists for extended reach to double opt-in recipients.
Large canvas allows for more complex messaging & it’s long shelf life allows users to engage and share at their convenience.
Our data is cleansed to ensure email delivery & leverages Postal overlay to match email addresses for increased targeting.
100% CAN-SPAM & DMA compliant to ensure delivery to quality email recipients.
100% bot-free & 1.5% guaranteed CTR
Drive awareness with your most likely customers
An emphasis on delivering the right message to the right person at the right time — and at the right rate — through machine learning and real-time bidding.
Data-powered targeting that zeroes in on users based on their interests, behaviors, and other individual characteristics as demonstrated primarily by their online behaviors.
Effective at both the top and bottom of the funnel. Its superpowers are reach + frequency.
Compliments conversion-oriented tactics such as pay-per-click or social & helps drive broad-based awareness.
Access to the leading inventory sources, exchanges, devices, and programs that put billions of impressions across millions of websites worldwide at your fingertips.
Looking to publish an article on a McClatchy site?
Social media