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Self-service advertising platform

Take control of your own ad campaigns, through features like instant access to multi-channel ad placements, customized audiences, and real-time campaign reporting.


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Powered by Possibilities

McClatchy is made up of over 30 local news-driven communities where readers discover new ideas, products, and trends.

With McClatchy Ad Manager you can reach your audience no matter where they are! Learn about the platforms available.

McClatchy News Print
McClatchy News Online
McClatchy News Email
Print

Reach a loyal audience in print

  • Print ad options to help you reach potential customers and stand out in local markets across the country
  • Each market in the McClatchy family was selected for its strength and its potential.
  • The communities we serve are continuously growing, and we're proud to provide our readers and local businesses the tools they need to grow smarter, every day.
Online

Utilize display ads on our local media sites.

  • Leverage the power of co-branding with our local mastheads in a trusted environment.
  • Achieve reach and frequency independent of market size.
  • Ability to tap into a community of interest not limited to local geography.
  • Ability to partner directly with a single publisher.
  • Ads on trusted, local media sites help brands build large-scale awareness with engaged readers.
Email

Drive new leads with targeted email

  • 3rd party email lists for extended reach to double opt-in recipients.
  • Large canvas allows for more complex messaging & its long shelf life allows users to engage and share at their convenience.
  • Our data is cleansed to ensure email delivery & leverages Postal overlay to match email addresses for increased targeting.
  • 100% CAN-SPAM & DMA compliant to ensure delivery to quality email recipients.
  • 100% bot-free & 1.5% guaranteed CTR.

Real-Time Campaign Reporting

Find out how you can boost your business by working with the premier media company in your community.

Instant Access to Ad Placements

We can effectively and efficiently deliver your message to desirable audiences.

Brand-Safe Content Alignment

We are dedicated to delivering high-quality content across all of our digital and print platforms.


Reach your audience in six simple steps!

1

Define your campaign duration

Choose when and how long your campaign will run.

2

Customize your audience

Tailor your campaign to the target locations and demographics you want to reach.

3

Define your budget

Control your ad budget to meet your marketing objectives.

4

Upload your creative

Submit creative directly to Ad Manager for quick and easy uploads.

5

Enter your payment

Fast and secure payment with Visa, Mastercard and Discover.

6

Monitor performance in real-time

Get up-to-date information about your campaign.