Delivering the right message, at the right time, for the right audience

The Fresno Bee backed by McClatchy presents Ad Manager - a culmination of quality local journalism and targeted reach. In a few simple steps, our self-serve advertising platform seamlessly connects your business to our audience.

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Unlock the power of local.

McClatchy is made up of over 30 local news-driven communities where readers discover new ideas, products, and trends.

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With McClatchy Ad Manager you can reach your audience no matter where they are! Learn about the platforms available.

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McClatchy News Print
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McClatchy Premium Audience Network
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Email Audience Blasts & Design
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Reach a loyal audience in print

  • Print ad options to help you reach potential customers and stand out in local markets across the country
  • Each market in the McClatchy family was selected for its strength and its potential.
  • The communities we serve are continuously growing, and we’re proud to provide our readers and local businesses the tools they need to grow smarter, every day.
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Utilize display ads on our local media sites.

  • Leverage the power of co-branding with our local mastheads in a trusted environment.
  • Achieve reach and frequency independent of market size
  • Ability to tap into a community of interest not limited to local geography
  • Ability to partner directly with a single publisher
  • Ads on trusted, local media sites help brands build large-scale awareness with engaged readers.
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Drive new leads with search engine marketing

  • Meet people at the moment they have a need.
  • Drive qualified leads with conversion-focused ad copy.
  • The “pay per click” model allows advertisers to pay only when consumers interact with their ads.
  • Gain market share and capture users looking for the exact products and services you offer.
  • Reach highly specific audiences using relevant keywords.
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Social media

  • Social media users tend to be engaged because they’ve decided to spend time on the platform of their choice.
  • 55% of consumers say they learn about brands through social, a figure that jumps to 78% for Generation Z and 61% for Millennials. (SproutSocial).
  • Audience targeting data is robust - through audience their behaviors allows users to engage and share at their convenience.
  • Effectively reach your audience through a variety of demographic & behavioral targeting options.
  • Leveraging written content as well as video & display ads will help you connect with the right people.
  • Our social media options allow you to engage potential customers with targeted ads on Facebook & Instagram.
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Drive new leads with targeted email

  • 3rd party email lists for extended reach to double opt-in recipients.
  • Large canvas allows for more complex messaging & it’s long shelf life allows users to engage and share at their convenience.
  • Our data is cleansed to ensure email delivery & leverages Postal overlay to match email addresses for increased targeting.
  • 100% CAN-SPAM & DMA compliant to ensure delivery to quality email recipients.
  • 100% bot-free & 1.5% guaranteed CTR
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Drive awareness with your most likely customers

  • An emphasis on delivering the right message to the right person at the right time — and at the right rate — through machine learning and real-time bidding.
  • Data-powered targeting that zeroes in on users based on their interests, behaviors, and other individual characteristics as demonstrated primarily by their online behaviors.
  • Effective at both the top and bottom of the funnel. Its superpowers are reach + frequency.
  • Compliments conversion-oriented tactics such as pay-per-click or social & helps drive broad-based awareness.
  • Access to the leading inventory sources, exchanges, devices, and programs that put billions of impressions across millions of websites worldwide at your fingertips.

Looking to publish an article on a McClatchy site?

Learn more
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Real-Time Campaign Reporting

Find out how you can boost your business by working with the premier media company in your community.

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Instant Access to Ad Placements

We can effectively and efficiently deliver your message to desirable audiences.

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Brand Safe Content Alignment

We are dedicated to delivering high-quality content across all of our digital and print platforms.

We absolutely love the McClatchy Ad Manager platform. Very easy to use!

McClatchy Ad Manager Customer

McClatchy behaves like a small, local company providing great service. Their Ad Manager platform is efficient and streamlined.

McClatchy Ad Manager Customer

Reach your audience in six simple steps!

1
Define your
campaign duration
Choose when and how long your campaign will run.
2
Customize your
audience
Tailor your campaign to the target locations and demographics you want to reach.
3
Define your
budget
Control your ad budget to meet your marketing objectives.
4
Upload your
creative
Submit creative directly to Ad Manager for quick and easy uploads.
5
Enter your
payment
Fast and secure payment with Visa, Mastercard and Discover.
6
Monitor performance
in real-time
Get up-to-date information about your campaign.

Let’s start growing your business!